Does ADA compliance apply to social media content or just websites?

It can extend beyond your website. The DOJ's 2024 Title II rule specifically lists "social media content when used as an official communication channel" as covered content that state and local governments must make accessible under WCAG 2.1 AA, right alongside websites and mobile apps. For private businesses under Title III, the same underlying logic — that the ADA covers the goods and services a public accommodation offers regardless of platform — means captioned video, alt text on images, and accessible links matter on social posts just as they do on your website.